People Involved in this journey (in general)

• Tony Tan Caktiong
  He’s one of the founders of Jollibee and is considered the main reason behind its success. He began Jollibee as an ice cream shop in 1975 and turned it into a big fast-food chain. He was the boss of the company for many years and helped it grow in the Philippines and around the world.
• Champagne T. Yap
  She’s married to Tony Tan Caktiong and has played a role in making Jollibee bigger. She worked in different jobs in the company and helped Jollibee do well.
• Ernesto Tanmantiong
  He’s Tony Tan Caktiong’s brother-in-law and was important in leading Jollibee. After Tony Tan Caktiong, he became the boss and helped Jollibee expand all over the world.
• Joseph Tanbuntiong
  He’s part of the Tan family and also helped lead Jollibee. He helped the company grow and make plans to expand.
• Managers and Employees
  Jollibee’s success also comes from the hard work of its managers and workers. They do different jobs in the company, like cooking and helping customers. Their dedication is important in keeping Jollibee’s food and service great.
• Partners
  SM Supermalls often works with other businesses or groups to do things like marketing, promotions, and special events in their malls.

Recent Crisis or Struggles the Jolibee faced

• Tough Competition
  Jollibee is in a tough competition with other big fast-food companies, both at home and abroad. It’s not easy to compete with these well-known global fast-food giants.
• Opening New Stores
  While Jollibee has been successful in opening restaurants in different countries, it can be tricky to start in new places because of different cultures, local tastes, and rules.
• Supply Chain Problems
  Sometimes, getting the right ingredients can be a problem, especially when there are disruptions like the COVID-19 pandemic. This can affect how Jollibee runs its restaurants.
• Changing What People Like
  What people like to eat can change over time. It can be a bit tricky to change the menu to match what people want, like new food trends and diets.
• Issues with Workers
  Just like many other companies, Jollibee can have problems with its workers, like arguments, pay issues, and keeping workers happy.
• Money Worries
  Sometimes, when the economy isn’t doing well or when money exchange rates change, it can affect how much money Jollibee makes.
• Keeping Food Good: Making sure the food tastes the same and is just as good in all the Jollibee restaurants worldwide can be tough.
• Problems with How People See the Company: If people hear bad things about Jollibee or if there’s a problem with how people see the company, it can hurt Jollibee’s reputation and how people think about the brand.

Advantages that Jollibee might have over Burger Machine:

• Lots of Restaurants Everywhere
  Jollibee has restaurants in many countries, so more people know about it. Burger Machine is mainly in the Philippines.
• Different Kinds of Food
  Jollibee has a bigger menu with lots of different foods like spaghetti, fried chicken, and special desserts, so there’s something for everyone. Burger Machine mainly sells burgers.
• Famous and Well-Liked
  Many people like Jollibee because it makes them feel good and reminds them of good times. Burger Machine may not have as many people who know about it or feel the same way.
• Good at Telling People About Itself
  Jollibee is good at telling people about its food through ads and stuff. Burger Machine might not have as much money to do that.
• Expanding to Other Countries
  Jollibee is going to other countries and buying other famous food places, which gives people more choices. Burger Machine is mostly in the Philippines.
• Ordering Online
  Jollibee is making it easy to order food online, especially during the COVID-19 time, so people can stay safe and get food at home.
• More Money to Do Stuff
  Jollibee has more money to do things like make new food, check that the food is always good, and open new restaurants. Burger Machine might not have as much money to do these things.