From Humble Beginnings to Thriving Success:
The Inspirational Journey of Hiraya Pilipina, Now Earning 6 to 7 Figures

Humble Beginning

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There’s a girl named Cleo Loque. She’s 18 years old and has her very own special shop called Hiraya Pilipina. Cleo lives in a place called Rizal. Even when she was younger, Cleo loved thinking about how to do business.

When Cleo was 15 years old, she had a really smart idea. She asked her mom and dad if she could borrow some money. With that money, she started her very own shop where she sold bags and shirts with fun designs. She didn’t need a big store because she made everything right at her home. This happened in the year 2019.

Guess what? Lots of people liked the things Cleo sold in her shop! They wanted to buy her bags and shirts because they were so nice. Cleo worked really hard, and now every month, she gets lots and lots of money, like really big numbers with six or seven digits! That’s a whole bunch of money, and it makes Cleo really happy. So, Cleo is a very smart and clever girl. She started her own shop and sells cool things, and now she gets a whole lot of money for it!

Where do we see Hiraya Pilipina?

The location is in Taytay, Rizal, Manila, Philippines.

Her team involved
  • At the beginning, her 71-year-old grandfather.
  • She has more than 15 people on her team now.
Here you can find the products being sold by Hiraya Pilipina

Visit her shop at Shopee.

Business Struggles and Conflicts that she experienced

The sales just slept, the stocks just slept also, so they didn’t sell because she was super busy at the time. Imagine, from 7 am to 4 pm, because she was still in high school. Her dad said, ‘So you’re only good at the beginning, huh?’ Of course, she felt nervous because it’s not her money, it’s a loan from her parents. They trusted her with that money. So, she realized that she started this. She needed to stand by it.

Here goes the problem

Initially, she held a stock of 150 pieces of tote bags and t-shirts, but she managed to sell only 50 within the span of a year.

Planning to resolve it

When the pandemic happened, she had a lot of time on her hands, and that’s when she really focused on ‘Hiraya Pilipina’. The lockdowns and online classes became avenues for Cleo to grow her business. During the pandemic, numerous opportunities arose. E-commerce platforms went online, social media marketing became prominent, and she really dedicated her attention to it during that time.

In the future, Cleo’s dream is to have a physical store and to collaborate with various influencers.

Cleo’s aspiration involves setting up a physical store while also participating in partnerships with a wide array of influencers as time goes on.

Key Takeaways

Entrepreneurial Spirit at a Young Age
Cleo Loque, an 18-year-old girl from Rizal, Philippines, displayed an early interest in business and entrepreneurship.

Starting Small
At the age of 15, Cleo borrowed money from her parents to launch her own shop, Hiraya Pilipina, where she sold bags and shirts with creative designs. She produced these items from her home, starting in 2019.

Early Success
Cleo’s products gained popularity quickly, and she started earning substantial income, reaching six to seven figures monthly. Her determination and hard work paid off.

Team Growth
Initially assisted by her 71-year-old grandfather, Cleo has now expanded her team to over 15 people, demonstrating her ability to lead and manage a growing business.

Business Challenges
Cleo faced challenges early on, with slow sales and unsold stock. Her dedication and commitment were tested as she balanced high school and her business responsibilities.

Adapting to the Pandemic
The COVID-19 pandemic provided Cleo with the opportunity to focus on her business. She embraced e-commerce platforms, leveraged social media marketing, and experienced growth during this time.

Future Goals
Cleo aspires to open a physical store and collaborate with influencers in the future, showing her ambition and vision for the continued success of Hiraya Pilipina.

Earning Trust
Despite her age, Cleo earned the trust of her employees and associates through her dedication and professionalism.

Success Principles
Cleo’s success can be attributed to several key principles, including thinking creatively, working hard, understanding customer preferences, being kind and collaborative, using positive language, keeping promises, and dreaming big.

Mission-Driven
Hiraya Pilipina has a mission to provide innovative solutions to women’s everyday struggles, reflecting Cleo’s commitment to making a positive impact through her business.

Cleo’s journey from a young entrepreneur with a small shop to a successful businesswoman earning six to seven figures per month serves as an inspiring example of determination, adaptability, and entrepreneurial spirit.


Now, the Action they made and the result

She went where the market was. They created content. They showed it to people. Throughout the pandemic, that’s really when her business grew and expanded.

Hiraya Pilipina Ways to win

  • At first, she thought that being young might not be a good thing because people might not trust her yet. And all her employees or associates are much older than her.
  • She believes she earned their trust. It’s not about age at all anymore. She said her age is not a hindrance to her goal of growing her business.
  • Words mean a lot to her. Through words, she can inspire and motivate others, and what’s more, if she can wear those words herself, it becomes even more impactful.

Cleo used this 6 techniques to win and succeed in business:

Winning Moment

1. Be Brave and Think of Good Ideas
Cleo, who is a young girl,
had a clever thought when she was 15.
She wanted to sell cool bags and shirts,
so she borrowed some money from
her parents to start a shop.

2. Work Hard and Believe in Yourself
Cleo was really busy because
she went to school and had to take care
of her shop. Her dad teased her,
but she didn’t give up. She knew
she had to believe in herself and what she was doing.

3. Find What People Like
During a time when everyone
had to stay at home, Cleo used
the computer to show people her stuff.
People liked it and wanted to buy from her shop.

4. Be Nice to Others
Cleo thought people might not trust her because she’s young. But she was kind and worked well with her friends. They trusted her and didn’t care about her age.

5. Use Good Words and Keep Promises
Cleo liked words that make people happy. She even put those words on her things. She remembered that she promised to take care of the money she borrowed, so she worked hard and kept her promise.

6. Have Big Dreams and Work Together
Cleo wants to have a real shop and be friends with famous people. She wants to make her shop even better. She works with her grandpa and friends to make it happen.

So, Cleo started her shop by thinking of good ideas, working hard, being kind to others, using good words, and keeping her promises. She also dreams big and works with her friends and family. That’s how her shop became super successful and makes a lot of money!

Her company mission is to provide innovative solutions to women’s everyday struggles.

View the whole inspiring story at: Philippine Star | Hanap Buhay | Teenager na inutang ang puhunan para sa negosyo, kumikita na ng six digits!